Gilberto Cavagna Recently, the Supreme Court of Cassation passed judgment regarding company names and identical insignias.  On January 17, 2017, the Supreme Court of Cassation ruled over a dispute supported by a Neapolitan pharmacist. Having registered the company name and having used the insignia with his own surname as a…

Ilaria Gargiulo On November 25, 2016, the Institute of Advertising Self-Regulation (IAP) passed judgment on the theme of protection regarding advertising ideas in a case between the “little devils of the sore throat” by NeoBorocillina (Alfa Wasserman S.p.a.) and Benactivdol Gola (Reckitt Benckister Italia S.p.a.) and the TV commercials in…

Elisabetta Mina On December 8, 2016, Attorney General Manuel Campos Sanchez-Bordona released his conclusions on judgment C-527/15 (Stichting Brein v Jack Frederik Wullems) supported by the Rechtbank Midden-Nederland (Dutch District Court) before the European Court of Justice. The origins of the dispute can be traced to a previous case between…

Marina Lanfranconi The Court of Justice seems to have arrived at a landing point in the dispute concerning the shape mark of the famous Rubik’s Cube. With the sentence C-30/15 of November 10, 2016, the Court welcomed the complaint presented by Simba Toys regarding the registrability of the shape mark…