Ilaria Gargiulo On November 25, 2016, the Institute of Advertising Self-Regulation (IAP) passed judgment on the theme of protection regarding advertising ideas in a case between the “little devils of the sore throat” by NeoBorocillina (Alfa Wasserman S.p.a.) and Benactivdol Gola (Reckitt Benckister Italia S.p.a.) and the TV commercials in…