Elisabetta Mina As is already happening in the United States and the United Kingdom, advertising investments in initiatives of native advertising are growing in Italy. Therefore, the debate regarding the applicable norms and principles that can be used with these forms of marketing is also intensifying – this topic was…

Letizia Nuvoli With sentence no. 3930 passed on March 26, 2015, RTL 102.5 HIT RADIO S.r.l. (“RTL”) must pay SCF Consorzio Fonografici (“SCF”, the main Italian collecting society which licenses sound recordings and music videos for use in broadcast, public performance and new media), that still manages 95% of Italian…

Elisabetta Mina With the recent verdict from February 17, 2015, the Italian Advertising Self-Regulation Institute (IAP) found itself once again dealing with commercial communication related to food supplements, particularly the product “GinPent” of Ambrogio Vivai S.r.l., which was declared to be in violation of Articles 2 and 23 of the…